Objectives and means of LAG
Main objective of LAG Moravian Karst is to use the potential, which The Moravian Karst offers in tourism for the development of the whole are.
Other objectives include:
Management of unique natural, cultural and historical heritage of The Moravian Karst, mainly through strengthening the identity in rural area and participation of local communities and entrepreneurs.
business development based on local sources with emphasis on environmental friendliness and development of social businesses, initiation and development of new innovative businesses, development of productive activities and services for local people, creation of new jobs, exchange and sharing of experience, marketing, trade, linking of producers among themselves and producers with service providers;
Creation and development of a new strong image of The Moravian Karst in tourism industry as a destination of special interest for active relaxation, sports, cognitive tourism and entertainment with use of cultural heritage and related offers in gastronomy, architecture and culture. Increase the number of visitors in the region.
The other important activity of LAG Moravian Karst is branding of local products
Local product branding scheme ”The Moravian Karst – regional product®” started up in 2007. This brand means that products passed through strict certification process, which guarantees their origin in the wider Moravian Karst. Branded products have to contribute to the good name of the region and be of a high quality, environmentaly friendly, unique in relation to The Moravian Karst – i.e. made by traditional technology, handmade or made from local materials, unique by its high quality. Aim of the branding is to promote the region of The Moravian Karst and to help local producers.